Apple on Monday officially confirmed a special hardware event titled "Pro and tell," scheduled for Wednesday, October 28, 2026, at 10:00 a.m. Pacific in Los Angeles. Invitations went out to press and influencers for an in-person first look at new devices, and Apple marketing chief Greg Joswiak teased the event on social media: "Can't wait to pro and tell next week."
The event is expected to headline the first-ever touchscreen MacBook Pro, which reports say pairs the new touch interface with a tandem OLED display. Apple is also expected to introduce its M6 silicon generation across the Mac lineup, including an entry-level M6 MacBook Pro and an M6 iMac, alongside an OLED iPad mini.
"Pro and tell" is Apple's second event this month, following the October 13 "Welcome home" launch in New York City, where the company debuted the HomeView smart display, a second-generation HomePod mini, and other smart home products.
A touchscreen MacBook Pro would reverse Apple's decade-long public resistance to touch interfaces on the Mac, a stance repeated by multiple executives who argued touch belonged on iPad. The shift brings the Mac in line with Windows laptops, where touchscreens have been standard on premium models for years.