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Reports: Apple invites media to October 28 LA 'launch experience' - touchscreen MacBook Pros, M6 Macs, OLED iPad mini expected

Apple is inviting select media to an all-day product launch experience in Los Angeles on Wednesday, October 28, per Bloomberg's Mark Gurman, with redesigned touchscreen MacBook Pros, M6 Macs and an OLED iPad mini expected.

Key points

  • Apple is inviting select media to an all-day product launch experience in Los Angeles on Wednesday, October 28, per Bloomberg's Mark Gurman, with redesigned touchscreen MacBook Pros, M6 Macs and an OLED iPad mini expected.

Apple has begun inviting selected media to an all-day product launch experience in Los Angeles on Wednesday, October 28, according to Bloomberg's Mark Gurman. The invitations confirm the gathering; the product lineup is expectation, not Apple-confirmed content.

Per Gurman's post on X, the event centers on touchscreen MacBooks, a new iPad mini, and Macs equipped with M6 chips. He previously reported Apple would introduce the devices "on or around" Tuesday, October 27 with an online video presentation plus a hands-on media experience; his latest post specifies October 28 for the media gathering without saying whether announcements come that day or beforehand.

The touchscreen MacBooks are expected to be redesigned 14-inch and 16-inch MacBook Pro models with OLED displays, a Dynamic Island, and significantly lighter designs. Earlier rumors floated a "MacBook Ultra" name, but Gurman's reporting this month suggests they remain in the MacBook Pro family.

Alongside the high-end machines, Apple is expected to introduce M6 versions of the 14-inch MacBook Pro and iMac. The new iPad mini is expected to gain an OLED display, a landscape-oriented front camera for video calls, and a redesigned speaker system.

For buyers: anyone considering a high-end MacBook Pro, an M6 Mac, or an iPad mini in the next two weeks may want to wait for October 28, since Apple's current models could be replaced or repriced. None of the product details are confirmed by Apple, and specs, names, pricing and dates can change until the announcements happen.

Primary sources