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TRENDINGIntelligence Brief

iPhone 18 Pro Preorders Open as Qualcomm Details AI200 Datacenter NPU Scaling

With hours remaining before Apple opens preorders for the iPhone 18 Pro and Apple Watch Series 12/Ultra 4, Qualcomm has outlined plans to scale its Hexagon NPU into liquid-cooled datacenter racks for dedicated AI inference.

Key points

  • Apple iPhone 18 Pro and Pro Max preorders launch September 11 at 5:00 AM PDT with doubled 256GB base storage starting at $1,199.
  • Apple Watch Series 12 ($399) and Ultra 4 ($799) open preorders concurrently ahead of a September 18 retail release.
  • Qualcomm details Hexagon NPU datacenter scaling with AI200 (2026) and AI250 (2027) inference racks focused on memory latency and efficiency over model training.

Primary sources